Top 10 Best Toothpaste Brands in India

Toothpaste might be the one thing that we all use every single day to start a refreshing day. Right? And in India with the largest population in the world, the toothpaste market is surely booming. That’s kind of understandable because oral hygiene has been a part of Indian culture for thousands of years, the only difference is that back then people used to use neem twigs, and now they have switched to modern solutions like toothpaste. And there are literally dozens of brands that are dipping their toes into this vast niche in the country, but there are only a few that stand out and have won the trust of people in the country. So yeah, if you are here just to learn more about the top 10 best toothpaste brands in India for 2023, then you are at the right place and at the right time because we are about to dive into just that. We will see how each brand started its journey, and what made them so popular in India as a toothpaste brand. Now, let’s get down to it then, shall we?

Types of Toothpaste Available in India

So yeah, ever wonder why there's an entire aisle in supermarkets dedicated to just toothpaste? It's because your pearly whites deserve the best care, and well, one size doesn't fit all!

  1. For Sensitive Teeth

First up, we have the rising star in tooth sensitivity solutions, the Sensodyne brand. Do you know how it feels, that sudden pain when you sip hot tea or munch on an ice cream cone? Sensodyne is designed exactly to be your savior in such situations. With its key ingredient, stannous fluoride, it helps in reducing sensitivity.

  1. Ayurvedic Toothpaste

If you're into the whole natural vibe, Dabur Red or Patanjali Dant Kanti should be right up your alley. These brands offer an Ayurvedic concoction of mint, cloves, and other herbs.

  1. Whitening Toothpaste

Who doesn't want that dazzling Hollywood smile, right? Colgate Visible White claims to be your ticket to just that. It works wonders in scrubbing away surface stains and promises to make your teeth visibly whiter.

  1. Children's Toothpaste

For the little ones, brands like Colgate Toothpaste for Kids and Mamaearth offer options that are both gentle and effective. These toothpastes are fluoride-free and come in tasty natural fruit flavors.

  1. Herbal Toothpaste

For those leaning towards a holistic approach, Colgate Swarna Vedshakti, Himalaya Dental Care toothpaste, or Dabur Meswak are your go-to options. These toothpastes blend modern technology with good-old Ayurvedic ingredients like tulsi, neem, and amla.

  1. Anti-cavity Toothpaste

Cavities are the little troublemakers of oral care. Colgate Cibaca is your best bet in this scenario. Containing fluoride as its knight in shining armor, this toothpaste goes the extra mile to wage war against cavities.

  1. Multi-benefit Toothpaste

If you're the type who wants it all, then Colgate Total is your answer. This all-in-one toothpaste offers a laundry list of benefits, ranging from cavity protection and plaque removal to making sure you don't scare people away with your breath.

Top Toothpaste Brands In India


1. Colgate

First up is the evergreen classic Colgate. This brand has a history, like, over 200 years of it. William Colgate kicked things off, and by 1873, the brand had its toothpaste in jars. Fast forward to 1937, and they've made their mark in India, even introducing their toothbrushes in the country by 1983. Colgate's tight friendship with the Indian Dental Association since 1976 is more than just a feather in its cap, it's helped spread the word about keeping those pearly whites, well, white. Their campaigns, like "Smile Karo Aur Shuru Ho Jao," tug at the heartstrings with real-life stories that are so relatable you can't help but root for them. They've also been killing it with product innovation, offering a range of toothpastes tailored for every dental dilemma. So yeah, it's no surprise they're leading the pack.

2. Dabur

Moving on to Dabur, a brand that was already a big name in Ayurvedic medicines before they even thought about oral care. Since 1930, they've had their Lal Dant Manjan toothpowder, but in the early 2000s, they decided to get their feet wet in the toothpaste market. Despite the Colgate-sized roadblock, Dabur transitioned their popular toothpowder into a paste form, and yeah people absolutely loved it. Dabur's strength lies in its roots, quite literally, with herbal ingredients that offer Ayurvedic benefits. While its unique taste may have left some people divided, the brand is still going strong. From South India to the North, Dabur's charm seems to be working everywhere.

3. Sensodyne

Then there is Sensodyne. This one's for all of you folks struggling with sensitive teeth. Originally from New York and dating back to 1961, the brand made its Indian debut about a decade ago. And let's just say, it hit the ground running. Growing at a mind-blowing 30-40% year-on-year, Sensodyne has been the go-to solution for anyone dealing with tooth sensitivity. Their unique formulations, like potassium nitrate and strontium acetate/chloride, are like a soothing balm for your sensitive nerves. Seriously, if your teeth can't handle that ice-cold drink, Sensodyne's got your back. They've also been doing a stellar job educating people about tooth sensitivity through campaigns like the 'chill test'. It's the brand's strong focus on this one core issue that's earned them a special place in the Indian market.

4. Pepsodent

Pepsodent is an iconic American toothpaste brand that made its grand entrance in the U.S. way back in 1915. Unilever snapped it up in 1942, and this beloved brand has been part of Hindustan Unilever Limited (HUL) in India since 1992. For over 30 years, Pepsodent has been upping the game in oral care across India. In the Brand Trust Report of 2014, Pepsodent climbed its way to the 71st position among India's most trusted brands. Yeah, that's no small feat! Pepsodent has been spreading smiles in rural India too, thanks to collaborations with around 1500 dentists. It's one of HUL's star performers in those areas.

5. Closeup

Closeup is another American champ that decided to bring its A-game to India in 1980. At first, it faced some stiff competition from Colgate but, oh boy, did it make a comeback! HUL rebranded Closeup, focusing on the look and feel of the toothpaste, and guess what? It was India's first-ever gel toothpaste! Marketed towards the youth, Closeup didn't just eat into Colgate's market share, it gobbled up nearly 20% of it within 2-3 years of its relaunch. It's not just about cleaning teeth; Closeup is all about that fresh breath and the confidence that comes with it. And they've kept things exciting with flavors like Lemon Mint, Luscious Lychee, and Fire Freeze. You could say Closeup has a knack for knowing what the youth want like freshness, boldness, and a dash of fun.

6. Bentodent

Launched in 2021 by a power duo of dentists, Kanishk and Neha Chhabra, this brand is making waves. Why? Because they saw that the decline in oral health was largely due to harsh chemicals in most toothpaste brands and decided to do something about it. They turned to good old Bentonite Clay, an Ayurvedic favorite, mixed in some natural goodies like cardamom and mint, and boom! A chemical-free, eco-friendly toothpaste was born. Their growth has been phenomenal, doubling almost every six months, all thanks to word-of-mouth and some serious social media love. They offer some truly unique flavors like activated charcoal and betel leaf. Not to forget, they're India's first SLS and fluoride-free toothpaste brand.

7. Patanjali

If you're into all things Ayurvedic, well, you'll surely love Patanjali. Founded in 2006 by the iconic duo of Baba Ramdev and Acharya Balkrishna, this brand hails straight from the sacred city of Haridwar. Originally in the limelight for Ayurvedic medicines, Patanjali didn't stop there. They ventured into the toothpaste world with Dant Kanti, and oh boy, did it shake things up! You see, herbal and Ayurvedic toothpastes weren't really a big thing a decade ago. But now, thanks to brands like Patanjali, they make up about 20% of the market! And why wouldn't they? Dant Kanti is easy on the pocket compared to the Colgates and HULs out there. This has made it a go-to for tons of folks, especially those living outside metro cities.

8. Sensora

Next up, let's talk about Sensora, the brand that's taking the Indian market by storm, especially for those of us with sensitive teeth. You know how it's like a treasure hunt trying to find a toothpaste that doesn't make you wince? Well, that's exactly where Sensora shines. While its backstory might be a bit hush-hush, dentists are practically singing its praises for tackling tooth sensitivity head-on. Sensora's not just a one-trick pony either; they've got options like Herbal Sensitivity Relief and Gum Care. Oh, and you can grab them in all sorts of packs, often paired with super soft brushes that your teeth will absolutely love.

9. Himalaya

Moving on to Himalaya, a name that's practically synonymous with wellness in India. Founded way back in 1930, this brand originally aimed to bring Ayurvedic products into the modern age, and boy, have they succeeded! Himalaya has its roots deep in more than 106 countries, but there's no denying its stronghold in the Indian market. Now, their toothpaste lineup is all about that herbal goodness. We're talking about products like "Complete Care Toothpaste," engineered to give you a full dental spa day, healthy gums, strong teeth, and fresh breath. Sure, they face some stiff competition, but their Ayurvedic focus is what makes them a standout. It's like their own little niche in a crowded market, and people are loving it.

10. Mamaearth

On the last spot, we have Mamaearth, the emerging star in the toothpaste game! Now, if you're the type of person who gets a bit skeptical when you hear "natural" and "organic," you might want to stick around for this. You see, when it comes to toothpaste, especially the ones for your kids, knowing what's in it can be a real game-changer. And that's precisely where Mamaearth shines! The brand has a bunch of toothpaste options, and yeah, they've got something special for the kiddos too. We're talking flavors like Orange and Berry Blast that your kids won't just tolerate but actually love. They've got this toothpaste game down to a science, focusing on natural ingredients that are SLS and fluoride-free.


There you have it. As you saw, there are certainly some established brands like Colgate, Dabur, Sensodyne, and Pepsodent, but some other newer brands are also making quite the wave in this particular segment. If you didn’t know about some of the brands listed above, we’ll advise you to at least give a try to them and see for yourself whether they suit your needs or not.

Toothpaste FAQs

Q. Is Fluoride Important In Toothpaste, And Why?

Ans: Fluoride in toothpaste is kinda like a shield for our teeth. It makes the outer layer of our teeth strong and helps fight off those nasty holes that we call cavities. When we brush with it, our teeth get a direct dose of this good stuff!

Q. Should I Be Concerned About The Color Or Flavor Of the Toothpaste I Choose?

Ans: Not really though. The color and taste just make the toothpaste more enjoyable to use. But, make sure it doesn't have anything you're allergic to. If you're not sure, always read the label or ask a dentist.

Q. Can Children Use The Same Toothpaste As Adults?

Ans: Yes, but be careful. Kids should use only a tiny bit and always brush under an adult's watch. Kids might eat some by accident, and too much fluoride isn't always a good thing. That's why there's special toothpaste made just for kiddos!

Q. Is It Safe To Use Toothpaste On Dental Appliances Like Braces Or Retainers?

Ans: Absolutely! But if you have braces, skip the whitening kinds. They might color your teeth unevenly. And yup, for things like retainers, toothpaste can help keep them clean.

Q. Why Aren’t You Supposed To Swallow Toothpaste?

Ans: See, toothpaste has fluoride which is great for teeth but not for eating. A little taste won't hurt, but don't make a meal out of it! Especially for kids, eating too much toothpaste can cause problems for sure.

Q. Do I Need A Special Toothpaste For Sensitive Teeth?

Ans: Yes, there's toothpaste just for that! They have ingredients that help soothe and protect sensitive teeth. Brands like Sensodyne are made just for this.

Q. Are Natural Toothpaste Options Effective?

Ans: Yup, natural toothpaste can work well, but not all are the same. Some might not have fluoride, which is super helpful in fighting cavities. So yeah, if you're thinking of going natural, check the ingredients and maybe talk to your dentist to pick the right one.

Q. What Is Tartar Control Toothpaste?

Ans: Have you ever noticed a hard layer on your teeth that seems to never go away? Well, yeah, that's tartar. It's basically an old plaque that got hard over time. Tartar control toothpaste helps stop this from happening resulting in your teeth looking even whiter and clean. If you notice tartar building up quickly, this toothpaste might be a good pick for you!

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